First of all, THANKS for being our guinea pig. By participating in this test, you will help guide us to build the coolest, most powerful (and somewhat sophomoric) social media campaign ever.
Every one of our Write On Riot products has a fill-in-the-blank feature that lets you be funny, witty and clever. We want to recreate that same fun experience on our social networking sites. Each day we’ll post a Riot Line that reaches out and begs to be completed by you. Yes, you.
If you follow Write On Riot on Twitter, we’ll send you darn funny Riot Line favorites.
If you are a Write On Riot fan on Facebook, simply add your completed line to the comments field and remind your friends exactly what LOL really means. It might look something iike this:

Let us know how we’re doing. We want to make friends, have fun and help you show off a little. When we iron out the bugs, you’ll find “best of” Riot Lines and other goodies on our web site. Plus we’ll send Riot lines to your mobile device. By the way, Write On Riot products will be hitting store shelves very soon. We’ll keep you posted on that, too.
Posted by Rob Dalton, Creative Director on October 9, 2009. Login or register to post a comment.