What's so funny?
Every morning we post a Riot Line in which Write On Riot Facebook fans complete. Let me extend a special thanks to our amazingly funny fans! Here are a few samples of their (make that your) humor:
Posted by Rob Dalton, Creative Director on December 9, 2009. Login or register to post a comment. | Read more...
Drama 101
When I was a kid (long before you were born) TV commercials were often aired live. Watches withstood torture tests. Dogs devoured heaping bowls of Alpo® and lawn mowers started with one pull of a cord. That is, if things went as planned. The drama of real-time product demonstration was intense. Back then, television packed a wallop. Widespread impressions were made quickly. Sales results could be traced directly to the commercials.
Posted by Rob Dalton, Creative Director on November 12, 2009. Login or register to post a comment. | Read more...
It's Not All About You.
Chances are, by the time you see a product on a retail shelf, many people, not just the inventors, have been involved in its creation. This holds true in building successful brands, too. When we presented Write On Riot fill-in-the-blank party products to major retailers, they understood the concept. That didn’t mean they were ready to buy, it meant they understood the concept. In my world that constitutes a successful meeting. Because now our potential retailers have something to roll around in— a concept that can be customized to meet their guests’ needs and desires.
Posted by Rob Dalton, Creative Director on November 3, 2009. Login or register to post a comment. | Read more...
An old idea made new.
Ever have a kick-ass idea you just know would be a big seller? My brother invented inline skates. And two years after he thought up this amazing product, he witnessed a kid flying down the street on a pair. Someone 
else had the same idea, plus the financing, know-how, partnerships and persistence to bring the product to life. Sadly, my brother’s idea went no further than sketches and some notes.
Posted by Rob Dalton, Creative Director on October 28, 2009. Login or register to post a comment. | Read more...
The birth of a brand
You are invited to witness, in real time, an idea fall miserably on its face, or beat extreme odds to become a relevant, thriving brand. The success of this new brand will rely exclusively on social networking. (That means you.)
Posted by Rob Dalton, Creative Director on October 20, 2009. Login or register to post a comment. | Read more...
How to Write On Riot
First of all, THANKS for being our guinea pig. By participating in this test, you will help guide us to build the coolest, most powerful (and somewhat sophomoric) social media campaign ever.
Every one of our Write On Riot products has a fill-in-the-blank feature that lets you be funny, witty and clever. We want to recreate that same fun experience on our social networking sites. Each day we’ll post a Riot Line that reaches out and begs to be completed by you. Yes, you.
Posted by Rob Dalton, Creative Director on October 9, 2009. Login or register to post a comment. | Read more...